01The business
Green Formula Landscapers runs two connected businesses under one name: landscaping services, and an online store that sells plants.
02The challenge
Each side needed something different. The landscaping business needed a stronger market presence and better positioning for its projects. The plant store needed customers, conversions and sales growth.
03The approach
We treated both as one system rather than a set of separate marketing activities: build the digital infrastructure, improve the business process, create the growth system, then keep optimizing it.
04What we put in place
For the landscaping business
- Marketing strategy
- Business positioning
- Project visibility
- Company profile development
- Digital marketing
- Growth strategy
- Systems and process improvement
For the online plant store
- E-commerce strategy
- Digital marketing
- Sales growth
- Customer acquisition
- Conversion-focused campaigns
- Business process development
- Technology and operational systems
05How the system works
Strategy and positioning feed both businesses. Marketing and conversion campaigns bring customers in; the processes and operational systems behind them make the growth repeatable.
06The outcome
A more structured, scalable growth system for the business, in place of marketing activities run as isolated tasks.
We publish figures only with a verified period and baseline. Measured results for this engagement will appear here once confirmed.
07Capabilities involved
- Strategy
- Digital marketing
- E-commerce
- Business process
- Operational systems
See it live: greenformulalandscapers.com
Related work
- System map · illustrative
- System map · illustrative